World Class Retailer. Self Designation?

Are you a Self Proclaimed World Class Retailer?
I am still trying to understand the definition of a đź’ĄWorld Class Retailerđź’Ą as self proclaimed by many Retailers out there.

How can you call yourselves World Class when your Stores look like:
👉Customer Service is non existent
👉Employee training has gone by the way side
👉Everyone is on their smartphone.

Please explain as to how you came up with this designation.

Have a PHENOMENAL day.

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