World Class Retailer. Self Designation?

Are you a Self Proclaimed World Class Retailer?
I am still trying to understand the definition of a 💥World Class Retailer💥 as self proclaimed by many Retailers out there.

How can you call yourselves World Class when your Stores look like Crap, Customer Service is non existent, Employee training has gone by the way side and everyone is on their smartphone.

Please explain as to how you came up with this designation.

Have a PHENOMENAL day.

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